Why Feasibility Matters to Gift Recipients: A Construal-Level Approach to Gift Giving
نویسندگان
چکیده
How does one decide on the perfect gift? We look at an important tradeoff between desirability and feasibility in gift giving using construal level theory as a framework. We propose that givers construe gifts abstractly, and therefore choose gifts high on desirability attributes over gifts high on feasibility attributes. Support for these propositions emerges in studies examining giver and receiver mindsets, as well as givers’ and receivers’ evaluations of gifts. Furthermore, we find that givers don’t choose gifts that maximize receiver happiness or other relationship goals even though they believe they are doing so.
منابع مشابه
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
This article looks at the trade-offs that gift givers and gift receivers make between desirability and feasibility using construal level theory as a framework. Focusing on the asymmetric distance from a gift that exists within giver-receiver dyads, the authors propose that, unlike receivers, givers construe gifts abstractly and therefore weight desirability attributes more than feasibility attr...
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